For our groups social media project we chose to research Netflix. Below is the link to our results.
In analyzing the various social media outlets of Netflix I learned what tactics the company uses to reach its consumers. A primary source that Netflix uses is Facebook and a source that Netflix has little to no presence on is YouTube.
The Netflix Facebook page has over 3 million likes and has over 45,000 mentions. On their Facebook page there are links to other social media outlets, advertisements for recently added television shows and movies and much more. Facebook's growing popularity among older generations helps Netflix to utilize one site for multiple target markets.
Another social media outlet that is used by Netflix is Twitter. They have an official Twitter page with about 161,268 followers. Netflix "tweets" about 1 to 4 times a day. With their tweets they advertise movies and television shows that viewers can watch instantly, information on events hosted by the company, movie facts, and questions to encourage consumer interaction. Twitter is a successful use of social media for Netflix. The company is able to get their name out to a variety of consumers in a subtle and informative way.
Some things that Netflix does not have are a presence on YouTube or a social media policy. Although there has been talk of YouTube being a potential competitor, Netflix should at least have an official account to post promotional videos and such. YouTube can only further put there brand out there. Netflix also doesn't have an official social media policy, they state objectives with social media but no true policy. Social media policies are essential to companies using the social media outlets for business and is something they should seriously consider.
Netflix is a very interesting and successful company. They use social media to their advantage and it is something that is very effective.
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